For a hotel, the facade works every night for years. Done well, it is the cheapest brand impression per guest the property will ever buy.
Principles that hold up
Light the architecture, not just the sign. Even washes on key surfaces read as "premium" far more than a bright logo on a dark building.
ENVO OptiLume wash modules give controllable, even coverage so facades stay uniform from the street — no scalloping, no hot bands.
